MBA Marketing (MBA Series)
by Malcolm McDonald
ISBN 13: 9781137300294
Format: Paperback (584 pages) Publisher: Palgrave Macmillan Published: 13 Dec 2013
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Malcolm McDonald on Key Account Management
by Malcolm McDonald,Beth Rogers
ISBN 13: 9780749480776
Format: Paperback (248 pages) Publisher: Kogan Page Published: 03 Apr 2019
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
by Martin Newman,Malcolm McDonald
ISBN 13: 9780749482671
Format: Paperback (304 pages) Publisher: Kogan Page Published: 03 Aug 2018
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
by Malcolm McDonald,Grant Oliver
ISBN 13: 9780749481766
Format: Paperback (256 pages) Publisher: Kogan Page Published: 03 Apr 2020
Web Security Basics For Developers: Real Threats, Practical Defense
ISBN 13: 9781593279943
Format: Illustrated (270 pages) Publisher: No Starch Press,US Published: 21 Jun 2020